Conservatives, Independents, and wounded Republicans will never win another major election with telephones, door knocks and direct mailing. TV ads won’t do it. Stellar debate performances won’t be enough. Even an enchanting candidate may not be able to overcome the advantage that Obama’s ORGANIZING FOR AMERICA has crafted through sophisticated online data and outreach.
GOP Leaders and strategists are starting to understand how the Obama camp delivered shock and awe on Election Night. The real secret behind President Obama’s win was DATA. We believe Obama online strategists had some secret weapons giving them an unfair advantage: Google & Facebook.